200% Traffic Growth in Under a Year
We helped Dynobase, a DynamoDB GUI tool, achieve remarkable growth by creating 75+ technical articles addressing common developer queries and error solutions. The strategy focused on capturing search traffic when developers needed DynamoDB help, resulting in 200% traffic increase from 30K to 90K monthly visitors.
Background
Dynobase is a powerful GUI tool for AWS DynamoDB that helps developers manage, query, and visualize their DynamoDB data more efficiently. Despite having a solid product with excellent functionality, they were struggling to reach their target audience of developers who needed DynamoDB management solutions. The team had built an impressive tool that could significantly improve developer productivity, but potential users simply weren't finding them online. When they came to us, their monthly traffic was stuck at around 30,000 visitors, and they were competing against AWS's own documentation and other established tools in the space.
Challenges
- Low organic search visibility for DynamoDB-related queries
- Limited content addressing common DynamoDB pain points
- Competition from AWS documentation and other tools
- Need to establish thought leadership in the DynamoDB space
Our Strategy
We developed a comprehensive content strategy focused on capturing search traffic when developers were actively seeking DynamoDB solutions. Our approach was to become the go-to resource for DynamoDB developers by creating in-depth, practical content that addressed real-world problems. We identified that developers often search for solutions when they encounter specific errors or need guidance on best practices, so we positioned our content to be there at those critical moments. Rather than creating generic marketing content, we focused on educational, problem-solving articles that developers would actually bookmark and share with their teams.
Implementation
- Conducted extensive keyword research for DynamoDB-related queries
- Created content calendar covering 12 months of topics
- Developed articles addressing common DynamoDB errors and solutions
- Produced tutorials for DynamoDB best practices and optimization
- Created comparison content with other database solutions
- Implemented SEO optimization for all content pieces
Sample Content Created
- How to Fix DynamoDB ProvisionedThroughputExceededException
- DynamoDB vs MongoDB: When to Use Each Database
- Optimizing DynamoDB Query Performance: Best Practices
- Setting Up DynamoDB Local for Development
- DynamoDB Streams: Real-time Data Processing Guide
- DynamoDB Pricing Optimization Strategies
Key Results
- 200% traffic increase (30K to 90K monthly visitors)
- 75+ technical articles published
- Top 3 rankings for 40+ DynamoDB keywords
- 15% increase in trial signups from organic traffic
- Established thought leadership in DynamoDB space
- Reduced customer acquisition cost by 25%
Timeline
Project Duration: 6 months — From initial strategy to achieving target results.
The Full Story
When Dynobase approached us, they had a solid product but were struggling with visibility. Their DynamoDB GUI tool was technically excellent, but developers searching for DynamoDB solutions weren't finding them. We knew we needed to change this by becoming the authoritative voice in the DynamoDB space.
Our research revealed that developers often search for specific solutions when they encounter DynamoDB errors or need guidance on optimization. We decided to create content that would be there at these critical moments. Instead of generic marketing content, we focused on practical, problem-solving articles that developers would actually use.
We started by analyzing search patterns and discovered that developers frequently searched for error solutions like "ProvisionedThroughputExceededException" and "DynamoDB query optimization." We created detailed guides for each of these pain points, ensuring our content was comprehensive and actionable.
The strategy wasn't just about creating content—it was about understanding the developer journey. When a developer encounters a DynamoDB error, they search for the exact error message. When they're planning a new project, they compare DynamoDB with other databases. When they're optimizing performance, they look for best practices. We positioned our content to be there at every step.
We published 75+ articles over 6 months, covering everything from basic setup tutorials to advanced optimization techniques. Each article was written by developers who actually use DynamoDB daily, ensuring technical accuracy and practical relevance. We didn't just explain concepts; we provided working code examples and real-world scenarios.
The results were remarkable. Within 6 months, Dynobase's monthly traffic grew from 30,000 to 90,000 visitors—a 200% increase. More importantly, this wasn't just any traffic; it was highly targeted traffic from developers actively seeking DynamoDB solutions. Our content ranked in the top 3 for over 40 DynamoDB-related keywords, making Dynobase the go-to resource for developers.
The impact went beyond traffic numbers. Trial signups increased by 15%, and the customer acquisition cost dropped by 25%. But perhaps most importantly, Dynobase established itself as a thought leader in the DynamoDB space. When developers think about DynamoDB tools, they now think of Dynobase first.
"Dynobase's monthly traffic went from 30,000 to over 90,000 in under a year, and Enlear was an integral part of this growth. Their writers are technically solid and write well - I highly recommend Enlear!"